Curators in a World of Visual Self-expression
24.4 - 2.7.2015
Scandinavian embassies, Berlin
TOFT | HONERUD ´s work shown at the Nordic embassies are base don the artists’ on-‐ going examination of today´s dissemination of private imagery through the media at first collecting imagery of natural disasters as delivered by private users to the public via specific news programmes. Taking imagery from the internet and physically presenting it in the exhibition space as blow-‐up photographs and video footage, TOFT | HONERUD aim to examining the actual news content of the imagery and propose that mediated news imagery is increasingly emptied out of its content in order to convey presence and authenticity. CURATOR IN A VISUAL WORLD OF SELF-‐EXPRESSION explores the constant stream of images as an archive; for this work the artists followed hashtags on Instagram related to the most powerful cartels that control the drug traffic in Mexico. While the drug-‐ traffickers are living a life in hiding, they do document and publish trophies from their lives. As the same time they develop their own visual language and aesthetics without markers to give away their location or identity. The coding and use of status markers for self-‐presentation I well known to us, even if we see it from a hidden world of gilded weapons, drug deliveries and sexy ladies. The markers bear surprising parallels to other image archives, such as those in mommy blogs, which define themselves by children, interior or organic food.